Do you need to fake it till you make it to build a successful personal brand? The truth is, you don't! In today’s episode, we dive into the concept of "faking it" and why you don't need it to create meaningful content or grow a personal brand. You don’t have to be perfect, and you certainly don’t have to pretend to be an expert.

You’ll discover that you can build a connection with your audience by showing them the real you—your enthusiasm, your growth, and even your mistakes. And guess what? People will resonate with you more when you're real, not when you're pretending to have all the answers.

So, stop waiting for the perfect moment. Start creating and sharing content today, even if you're not an expert yet. It's time to embrace your authenticity, document your journey, and let your audience come along for the ride. Tune in now and take the first step to building your authentic personal brand.

"It's okay to be an enthusiast before you are an expert." ~ Jen Gottlieb

In this Episode:

- Building a personal brand without faking it

- Be an enthusiast before an expert

- Start teaching what you know

- Collect and display social proof

- Leverage other people's audiences (OPA)

- Build a personal brand feedback loop

- The power of consistency in content creation

- Final thoughts on creating an authentic personal brand

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Where to find me:

IG: https://www.instagram.com/jen_gottlieb/

TikTok: https://www.tiktok.com/@jen_gottlieb

Facebook: https://www.facebook.com/Jenleahgottlieb

Website: https://jengottlieb.com/

My business: https://www.superconnectormedia.com/

YouTube: https://www.youtube.com/@jen_gottlieb

Smart Capital: Jared Zeisler - Capital Solutions