Outbound Squad [Playbook] Outbound With AI: How to pack your pipeline full of qualified meetings and opportunities
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Jul 15, 2025 Andy Mewborn, founder of Distribute and former Outreach expert, dives into how elite sales teams at major companies leverage AI for success. He discusses actionable strategies for account research and email crafting, showcasing tools like Orem and Mixmax. The conversation highlights enhancing creativity with AI while optimizing outbound sales through personalized messaging and effective prompt techniques. Listeners gain insights into using AI analytics for continuous improvement in their sales approach, helping them fill their pipelines with qualified opportunities.
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AI's Real Impact on Outbound Sales
- AI has not drastically improved outbound sales outcomes like reply rates or meeting rates.
- Its main value is reducing the time to craft effective emails from 45 minutes to just a few minutes.
Iterate Cold Emails Quickly
- Use AI to rapidly experiment with different cold email variants to improve performance.
- Focus on iterating content quickly rather than massproducing generic emails.
Use 10-80-10 AI Workflow
- Use the 10-80-10 rule when leveraging AI: you do 10% setup, AI does 80%, and you finish with 10% refinement.
- Treat AI outputs like a draft to red pen and personalize instead of creating from scratch.