In this podcast episode, our host, Mark Crossfield is joined by coach, author and TEDx speaker, Kate Trafford to discuss how career coaches can better understand their clients' values, goals, and motivations. Kate's coaching approach focuses on identifying her client's zone of genius, which is the unique combination of strengths, skills, motivations, passions, and experiences.

They discuss the importance of a discovery call and how it helps to manage expectations and scope. Learn how to elicit authentic outcomes for both a client’s career and your work together, how to ensure profiling tools are used appropriately and as authentically as possible and how to help clients at any career stage find authentic inspiration. Kate also differentiates between the internal and external conflict a client may have and the different coaching approaches needed to help them move forward. Enjoy this rich and inspiring conversation and support your clients to truly understand themselves and make informed decisions about their careers and lives.

“An important part of our role as a coach is to make sure, our client’s goals are actually theirs and not something they were conditioned to pursue or trained to want.”

For the episode resources and guest bio, please visit: 

https://www.associationforcoaching.com/page/discover-career-coaching-podcast-series-values-motivations-strengths-goals