DTC Podcast Ep 37: πͺπ28-Days Later, Conversion API, SnapChat and BFCM Prep
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Join our Pilothouse media buyer brainstorm, as we prepare for Black Friday / Cyber Monday 2020.
In this 30 minute value rocket, we cover:
π¦ UGC Mashup mechanics (thumbnails, captions, and workflows
π¦ Fall out from 28-day Conversion Window deprecation (what will it mean for Facebook Ads v. Google Ads)
π¦ Limitations of Server to Server + Conversion API + Shopify
π¦ BFCM Preparations! Roadmapping offers and Strategy!
π¦ Top of funnel strategies on SnapChat (Unlock your conversion events!)
π¦ Black Friday goes 100% Online, what will it mean?
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