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The Hustle Daily Show
Not your mom’s jingles: Ad music gets an upgrade
Sep 5, 2023
Why more companies are commissioning original compositions for their brands. Police surveillance drones, AI video game moderation, and Tesla updates. The power of music in advertising and the rise of sonic logos.
11:51
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Quick takeaways
- Ad music plays a crucial role in advertising, creating a lasting impression and attachment to a brand.
- Bumble's classification of no shows as bullying demonstrates their commitment to creating a respectful online dating environment.
Deep dives
Importance of Ad Music in Advertising
Ad music plays a crucial role in advertising as it has a powerful impact on consumers. It can create a lasting impression and attachment to a brand, sometimes even more so than visuals or the product itself. Brands understand this and continue to invest in original music compositions for their ads. The effectiveness of ad music is evident from the fact that Coca-Cola has even launched its own in-house studio for recording original music. Music has the ability to evoke emotions and connect with consumers on a deeper level, making it a valuable tool in advertising.
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