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Not your mom’s jingles: Ad music gets an upgrade

The Hustle Daily Show

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The Power of Music in Advertising and the Rise of Sonic Logos

This chapter explores the significance of music in advertising, emphasizing its ability to captivate consumers and make a lasting impact. It delves into Coca-Cola's establishment of an in-house studio for creating original music and the growing trend of shorter Sonic logos. Additionally, it discusses how brands can craft unique audio for platforms like TikTok.

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