Small Business Pivots Lights, Camera, Action: The Hidden ROI Of Pro Video | Jimmy Owens
Jimmy Owens, Founder & CEO of Design Tunnel in Oklahoma City, has spent over 14 years helping businesses transform their brand through strategic, high-quality video production. In this episode, he explains why video isn’t just a tool—it’s a clarity accelerator that forces you to define your message, tighten your focus, and show up professionally.
You’ll learn:
- Why most DIY videos fall flat—and what separates them from intentional content
- The production process every business owner should know (script to screen)
- What it really costs to build a studio setup ($1,500–$10,000—and why)
- How Jimmy’s team creates custom podcast sets with 13 studio designs
- Why AI can’t replace the human touch in brand storytelling
Later in the episode, Jimmy opens up about a major turning point in his life: getting sober. That decision didn’t just change his personal life—it reshaped his leadership, mindset, and capacity to grow a business with purpose. His take on “healthy pressure” and why he wishes he would’ve gotten serious sooner is a wake-up call for entrepreneurs running on fumes.
If you're ready to elevate your content—and yourself—this conversation delivers both strategy and heart.
Jimmy Owens: Founder & CEO of Design Tunnel
Website: https://www.designtunnel.com/
Instagram: https://www.instagram.com/designtunnel/
Video Production: https://www.designtunnel.com/our-work/
Video Podcast: https://www.designtunnel.com/podcast/
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