Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Alex Reynolds, CEO & Co-Founder at Vendelux, an event intelligence platform that has raised over $20 Million in funding.

Here are the most interesting points from our conversation:

• Creation of Event Intelligence Platform: Vendelux helps companies strategically determine the best events to attend by analyzing attendee data from multiple sources, including direct partnerships with event organizers.
• Navigating the Pandemic: The COVID-19 pandemic significantly impacted Vendelux just as they were poised to launch, forcing the co-founders to pivot and persevere through uncertain times while maintaining their other employment.
• Skepticism and Resilience Toward Virtual Events: Despite the rapid growth of virtual event platforms during the pandemic, Alex firmly believed in the irreplaceable value of in-person interactions, a bet that paid off as the world began to reopen.
• Challenges of Fundraising in a Skeptical Market: Initial fundraising efforts for Vendelux were met with skepticism as VCs doubted the return of in-person events, a sentiment that shifted dramatically by the time of their Series A as the industry began to recover.
• Target Market and Customer Impact: Vendelux primarily serves event marketers and field marketers, providing them with essential tools to demonstrate the ROI of events and improve accountability within their organizations.
• Vision for the Future of Event Engagement: Alex envisions a broader application of Vendelux's platform, aiming to enhance professional relationship-building across various types of gatherings, from large-scale conferences to intimate meetups.