Marketing School - Digital Marketing and Online Marketing Tips

7 Questions to Ask When Hiring a Growth Hacker | Ep. #227

Mar 15, 2017

Ask episode

Chapters

Transcript

Episode notes

In Episode #227, Eric and Neil discuss the 7 questions to ask when hiring a growth hacker. Tune in to find out what you should ask your prospective growth hacker and how these questions will reveal their work ethic, problem solving and analytical skills, and overall potential.

Time Stamped Show Notes:

00:27 – Today’s topic: 7 Questions to Ask When Hiring a Growth Hacker
00:35 – First, tell me your most impressive win in your career
- 00:40 – It will help frame the conversation
- 00:55 – This is one of Elon Musk’s favorite question
01:20 – Second is asking for their favorite brand and creating a scenario
- 01:56 – Growth hacking is all about experimentation and there’ll be tough times
02:30 – Third is having them look at your website and ask them suggestions for improvement
- 02:42 – Spark Hire is video interviewing tool that you can use and give the interviewer a time limit on a task
03:20 – Growth hacking is about creativity
- 03:36 – Neil shares a sample question connected with their favorite brand
04:15 – Ask situational questions
- 04:29 – Give them a pen and paper and see someone who actually does more thinking
05:15 – “It’s all about trying to figure out how people think”
05:25 – In marketing, you want someone who is good in numbers and logical, too
- 05:30 – Show them a funnel and ask them about it
- 06:23 – You want to make sure they come up with logical responses that is data-driven
06:41 – Tell me about the last book you read
- 06:51 – You want the people who are constantly making themselves better
07:12 – That’s it for today’s episode!

3 Key Points:

Knowing their most impressive win, even in college, says a lot about them.
Growth hacking is about experimentation and creativity – find someone who can make their way out of the most difficult situation.
You want someone who is constantly improving themselves.