The IO Podcast: Investor + Operator Lessons From Building Utah's Next $10B Company — A convo w/ Adam Edmunds, CEO of Entrata
Aug 12, 2025
In this engaging conversation, Adam Edmunds, CEO of Entrata, shares insights from his journey in building a property management software company poised to be Utah's next big success. He discusses the art of fundraising, highlighting the significance of cultivating investor relationships, especially with Blackstone. Adam dives into the challenges of navigating rapid company growth, emphasizing the importance of recruiting top talent while preserving company culture. He also reflects on his personal motivations, seeking fulfillment through meaningful connections and leadership experiences.
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From Intern To Unexpected CEO
- Adam Edmunds cold‑emailed Dave and interned at Property Solutions.
- Years later he accepted the CEO job at Entrata in 2020.
Entrata Is A Massive Vertical Payments Engine
- Adam Edmunds says Entrata will process about $40 billion in rent this year.
- Entrata serves nearly three million U.S. units and holds roughly 4–5% market share.
Blackstone Joins As Strategic Investor
- Adam Edmunds announced Blackstone invested $200 million as a minority partner.
- The deal emerged from long customer ties and months of back‑and‑forth before closing.