#012: Next episode is with the great Jeffrey Pease, MBA of Message Mechanics, who Steve worked with back in the Great Recession. “We’re not going to run an economy on Netflix and Purell”, but now is now is the time to help, not sell. So consider this the off-season where you get ready to win again when games resume.

One of the most brilliant messaging experts we know, we had a hard time limiting the discussion with Jeffrey.

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Why Helping Is the New Selling with Jeffrey Pease