AI Snips
Chapters
Transcript
Episode notes
Agency's Joy Over Win
- Gaëtan du Peloux and Youri Guerassimov share their joy and surprise at winning the Creative 100 top rank.
- They highlight the achievement is remarkable for a mid-sized agency competing with global giants.
Challenging Biases Creatively
- The campaign cleverly challenged sexist biases by swapping male football stars with female players.
- It showcased women's football technical prowess and engaged viewers without finger-pointing.
Craft Over AI Hype
- The campaign used traditional VFX, not AI, despite AI's hype.
- Human craft and 500 hours of footage review were key to its success.