Leveraging AI 169 | AI-Powered Lead Gen: Automate Hyper-Personalized Content That Grows Sales with Lanny Heiz
Mar 4, 2025
In this engaging discussion, Lanny Heiz, a sales enablement and AI automation expert, reveals how AI can revolutionize lead generation. He shares a step-by-step framework for creating hyper-personalized content that addresses customer pain points. Listeners learn about the integration of AI tools to streamline outreach and enhance sales processes. Heiz emphasizes building trust through tailored engagement, innovative content strategies for social media, and the importance of automated tracking to boost revenue efficiency.
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B2B Sales Focus
- Focus on B2B sales systems, as B2C often just needs an online store.
- Consult, implement, and enable AI-driven automation at every step.
AI-Driven Growth
- Lanny Heiz's agency grew from zero to over $1 million in revenue yearly using AI.
- Two full-time employees achieved this by automating with AI.
Lead Generation Process
- Build trust through content, identify engaged prospects, and qualify them against your ICP.
- Personalize outreach based on prospect data and offer solutions to their specific pain points.