Establishing a Skincare Empire with Korres Founder Lena Korres

Episode 201: After over 25 successful years in the beauty business, there’s no denying that Korres skincare has withstood the test of time. From a small pharmacy in Greece to the shelves of Sephora and beyond, the evolution of this established brand is worth talking about, and today, Natalie has the privilege of doing just that when she sits down with their founder, Lena Korres. The two dive into the controversial topic of "clean beauty," the personal nature of skincare, how Korres stands out from the competition, and everything Lena has learned from building an established brand since the 90s. Tune in for an inspiring conversation on the ultimate success story and the power of consistency, both in life and business. 

Today’s episode dives into:  

• The oversaturation and confusion within the "clean beauty" space  
• Why skincare is beyond personal and there’s no such thing as a one-size-fits-all product  
• Lena’s background as a chemical engineer and the reality of being a female in the field   
• What prompted her to develop clean beauty products in the first place 
• The importance of connecting face-to-face with customers and building a trusting relationship with the community   
• What launching a "clean beauty" product was like back in the 90s and their first ever product  
• Understanding that adapting is necessary and the power of sticking to your mission   
• Lena’s current role within the brand and her true thoughts on having a specific "road map" as a founder   

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