

Andrew Tunall, Embrace — From QA-Heavy to AI-Ready: Modernizing Product Delivery
Jul 23, 2025
Join Andrew Tunall, President of Embrace and former VP at New Relic, as he discusses the crucial intersection of observability and modern app development. He shares insights on how AI is reshaping product workflows and emphasizes that reliability is more than just a tech metric—it's a core business value. Andrew’s unconventional journey from political science to tech leadership offers a unique perspective. Explore how effective crash reporting shapes user engagement and the need for a vibrant product culture to navigate rapid delivery in today’s fast-paced digital world.
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Andrew's Non-Traditional PM Journey
- Andrew Tunall took a non-traditional path into product management coming from political science, economics, and a minor in computer science.
- He started by translating business needs to engineers and evolving through various roles including AWS and New Relic before leading Embrace.
Small Performance Hits User Engagement
- Small performance issues in apps cause users to disengage, often blamed on bad internet.
- Many teams lack insight into how these subtleties hurt user experience and conversion.
Observability Drives Business Value
- Observability and reliability are fundamental to business value, beyond technical metrics.
- Shared telemetry across teams fosters resilient, high-quality software development.