2,114 - How Wi-Fi Impacts Lease Renewals: Groundbreaking Multifamily Insights with Dom Beveridge

What if I told you your property's Wi-Fi could make or break your lease renewals?In this episode of the Multifamily Collective, I sit down with industry thought leader  @DomBeveridge  from https://20for20.com/ to unpack his latest whitepaper - [ https://lp.20for20.com/25-wp-wifi-sentiment-analysis?_gl=1*1ry3ptb*_ga*MTYwMTUzMzY1LjE3NjQxNjQ2OTM.*_ga_53YQRXE0K2*czE3NjU5MDAyMjYkbzMkZzEkdDE3NjU5MDAzMTAkajU3JGwwJGgw. ]Dom shares real, actionable insights from AI-driven sentiment analysis of over 30,000 resident interactions.Here’s the punchline: there’s a measurable link between poor Wi-Fi and resident churn. And not just mild dissatisfaction. We’re talking 83% churn likelihood when outages become routine.But that’s just the beginning.Dom walks us through how this study breaks from the traditional (and frankly, flawed) survey model (this was my favorite part of the interview!). He explains how new AI tools like ResiDesk are changing how we understand the resident experience by listening to what residents actually say, rather than boxing them into 1-to-10 scales.We cover:Why frequent Wi-Fi outages are a churn triggerThe fatal flaws of traditional surveysThe power of open-ended AI conversationsHow regulation is getting Wi-Fi all wrongAnd what owners/operators should do right nowIf you’re a developer, owner, asset manager, or just someone trying to stay ahead of the PropTech curve, this episode is a must.The future of personalized service in Multifamily will be about letting AI show you what your residents already feel.If you found value in this conversation, hit that like button, subscribe to the channel, and share it with someone who needs to hear it. Let’s keep pushing the conversation forward.