MCP111: Why Your Website Needs a Story, Not Just a Pretty Design w/ Roger Jorns

Dec 31, 2025

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This episode of the #MeetCoolPeople Podcast was one I couldn’t wait to share. Roger Jorns from Reanimation Design joined me for an honest conversation about websites, business growth, and why every contractor, coach, and consultant needs clarity online.

We looked back at our web design roots, trading stories about the days of hand-coding, Netscape Navigator, and Dreamweaver. It’s wild how websites have changed over the years, and Roger Jorns broke down what actually matters now.

If you’ve ever wondered why your site isn’t getting results, or what “a website should do” besides just sitting there, this is for you.

Here’s what stood out:

A website should answer three questions: What do you do, why should someone care, and how can they get in touch.
Most websites are missing a direct call to action. Don’t bury yours at the bottom.
Spokes matter. Your website isn’t an island. Give people ways in and out: think LinkedIn, YouTube, podcasts, and lead magnets.
Clarity beats cleverness. You have about five seconds to grab someone’s attention, so get to the point.
Your About page isn't for bragging; it's where you show you understand the visitor’s problem and let your personality show.

I especially liked Roger Jorns’s approach to touchpoints. People won’t buy right away. It takes multiple exposures before anyone takes action, so your site needs to nurture, educate, and move people step by step.

If you’ve been treating your site like an online brochure, Roger Jorns explains how to shift that mindset. Your website is part of a bigger system and it should tell a story—not just toss out information.

Want to connect or get your site in shape? Find Roger Jorns at https://www.reanimationdesign.com. He’s got a free audit checklist and solid resources for business owners who want more from their digital presence.

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