The Andrew Faris Podcast The Creative Process I Use To Scale Past $10,000,000 With Meta Ads
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Dec 31, 2024 Discover a structured creative process designed for growing mid-sized brands with compelling advertising strategies. Explore innovative techniques that utilize unique designs and high-quality media to captivate social media audiences. Learn how targeted messaging and creative variations can optimize marketing effectiveness and enhance performance. Uncover the potential of artificial intelligence in strategic growth, featuring inspiring client success stories and insights on continuous improvement in advertising campaigns.
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Two Creative Pathways
- Focus on two key creative pathways: finding new winning ads and creating more winners from existing ones.
- Avoid constantly searching for new winners without analyzing existing successful ads.
Defining and Finding Angles
- Define an "angle" as the intersection of customer desires and product benefits.
- Start by researching customer desires through reviews, comments, and competitor analysis.
Efficient Angle Testing
- Prioritize messaging over format when testing new creative.
- Test various angles efficiently with low-cost, high-upside approaches.