Campaign Chemistry Campaign Chemistry: Breaking and Entering's Geno Schellenberger and Jack Westerkamp
On this episode of Campaign Chemistry, Luz Corona talks with Geno Schellenberger and Jack Westerkamp, co-founders of Breaking and Entering about their journey from college students to entrepreneurs, the scrappy early days of starting up during quarantine and the role of fun in content creation. They open up about hiring for vision and culture over technical and building a team that thrives on positivity, and reflect on how industry recognition has fueled their growth. With an eye on the future, they share what it takes to stand out in advertising and keep the creative spark alive.
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