Free shipping isn’t just a perk — it’s a powerful profit lever. In this episode, Josh breaks down three strategies to set your free shipping threshold in a way that boosts conversions, increases AOV, and protects your margins.

Drawing from data across 400+ ecommerce brands, you’ll learn:

How the 2.5ish Rule gets customers to buy more without thinking twice
Why tweaking your threshold just 10% above AOV can nudge higher cart values
How an X+ Items strategy turns free shipping into a fun shopping challenge

Whether you’re running a Shopify store or scaling your DTC brand, these tactics will help you strike the perfect balance between profitability and customer expectation.

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TEA 186: Finding Your Free Shipping Sweet Spot