The CEO Project Podcast Why Deep Business Relationships Will Increase Your Success Rate
Apr 28, 2025
35:43
How can understanding the user journey lead to more authentic relationships and business growth? Josh Elledge, the founder of Up My Influence, is a pioneering advocate for building relationships through influence and integrity. With a background as a Navy journalist and as the creator of a successful seven-figure business, Josh underscores the importance of being a valuable resource and leading with generosity. He believes that by serving others and providing value without expecting immediate returns, businesses can build trust and naturally attract clients without aggressive marketing tactics. Through his Thoughtful Entrepreneur podcast and numerous interviews with business leaders, Josh promotes a mindset of generosity and noble intent, encouraging professionals to focus on relationship-building and authenticity to foster long-term success. Key Takeaways:
- Building genuine relationships is key to attracting people to businesses and driving profitable relationships.
- Honesty, integrity, and deep relationships are essential in today's skeptical environment to differentiate oneself from lazy marketers.
- Adopting a Go-Giver mindset of generosity and serving others leads to valuable connections and collaboration.
- Shifting focus from sales to relationship-building and adding value helps establish credibility and expertise in the field.
- Selective engagement and pre-screening are crucial in attracting the right audience and fostering long-term partnerships.
- Being empathetic and understanding individuals' user journey is vital in building trust and meaningful connections.
- Mutual respect, gratitude, and admiration are evident in the positive and collaborative atmosphere of the interaction between Jim and Josh.