Google's steady push into the online travel space has deep implications for both established players and aspiring startups.

In our first Skift Analyst Streamcast, we discuss Google's steady and seemingly relentless push into online travel. From search to bookings to reviews to the launch of Flights and Hotel Ads, the search giant has made its intentions quite clear. Established players are rightfully concerned about what Google means for the future of travel.

What You'll Learn From This Podcast

Google’s vast and complex reach in the travel industry
Online travel consolidation
Digital Transformation Survey results
Google’s travel windfall
Google Flights
Hotel Ads
Why Google is not becoming an OTA

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Bonus Analyst Sessions: Google’s Reach and Impact on Travel