Ecommerce Playbook: Numbers, Struggles & Growth Overcoming Organizational Inertia
Mar 5, 2024
In this podcast, the hosts discuss the importance of motivating teams to take swift action to overcome organizational inertia. They explore the balance between urgency and long-term strategy, share insights on managing media spend and inventory in e-commerce, and highlight the value of promoting quick actions and accountability within organizations.
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Compress Cycle Time To Create Urgency
- Compress cycle time on decisions and execution to create urgency and momentum.
- Reconcile missed targets immediately to prevent compound failures.
Inertia Grows With Organizational Layers
- Organizations have a natural gravitational pull toward slower action as they grow.
- Adding people and layers increases communication friction and delays outcomes.
Prioritize Now Over Nice-To-Have
- Prioritize immediate revenue-impacting actions when profitability is at risk.
- Defer long-term improvements that don't materially move the monthly needle.