The MadTech Podcast Special: CTV as an Effective Marketing Environment

Konrad Feldman, co-founder and CEO of Quantcast, and Grace Bailey, Senior Agency and Digital Marketing Manager at Auto Trader, share their expertise on the evolving Connected TV (CTV) landscape. They discuss the significance of integrating CTV with traditional marketing and the crucial role of first-party data. The duo highlights the advantages of real-time analytics and data-driven strategies to optimize campaigns. They also delve into future trends and the impact of consumer behavior on advertising, emphasizing collaboration within the industry for greater effectiveness.