The MadTech Podcast Special: CTV as an Effective Marketing Environment
The MadTech Podcast
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Enhancing Marketing Efficiency Through Real-Time Insights and User-Friendly Technology
This chapter explores the vital role of real-time analytics in marketing, focusing on Connected TV (CTV) as a key platform. The discussion emphasizes the advancements in technology that allow marketers to efficiently track campaign performance, optimize expenditures, and enhance overall effectiveness.
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