The Product Experience
Why can't we get accessibility right? Claire Bauden (SVP Global Product Design, Global Payments Inc.)
Aug 28, 2024
Claire Bauden, SVP of Global Product Design at Global Payments, shares her expertise on crafting inclusive and accessible designs. She discusses the challenges faced by organizations in prioritizing accessibility and emphasizes the need for cultural awareness in design teams. The conversation delves into the changing hiring landscape influenced by AI, balancing technical skills with creativity and empathy. Collaboration among product managers, designers, and marketers is highlighted as crucial for understanding and addressing user needs effectively.
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Quick takeaways
- Claire Bauden emphasizes the need to educate teams on design's broader impact beyond aesthetics, highlighting the importance of collaboration with product management.
- Accessibility in product design must address a diverse audience, including those with temporary impairments, necessitating awareness and empathy for inclusivity.
Deep dives
The Challenges of Design Perception
One primary challenge in product design is the common misconception that designers solely create visually appealing interfaces, rather than focusing on design thinking and functionality. Since Claire Bowden was the first designer at Global Payments, she had to continuously educate her colleagues about the broader scope of design beyond just aesthetics. This struggle is compounded by the low maturity level of design understanding within organizations, where many still view design as merely 'prettying up' products. To overcome this perception, collaboration with product management has become crucial, as they can help shift the mindset toward a more comprehensive understanding of design's impact on user experience.
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