The Voice of Retail Leger WOW In-Store & Digital Experience Awards with Christian Bourque & Luc Dumont
Welcome to the The Voice of Retail , I’m your host Michael LeBlanc, and this podcast is brought to you in conjunction with Retail Council of Canada.
On this special episode a pickup of a livestream presentation of the Leger WOW brand results for 2021. This seminal research looks across formats and sectors within the retail landscape through the lens of the consumer and highlights both important trends and relative brand performance.
I’m joined by Christian Bourque, Executive Vice-President and Senior Partner at Leger in Montreal and Luc Dumont Vice President CPG at Léger based in Toronto. Together Christian and Luc present their study and the winners in each category.
Let’s jump in now as I kick off the livestream with an overview of retail trends followed by a live and interactive discussion on what makes a retail brand remarkable in the modern retail age.
Thanks for tuning into this special episode of The Voice of Retail. If you haven’t already, be sure and click subscribe on your favourite podcast platform so new episodes will land automatically twice a week, and check out my other retail industry media properties; the Remarkable Retail podcast, the Conversations with CommerceNext podcast, and the Food Professor podcast. Last but not least, if you are into BBQ, check out my all new YouTube barbecue show, Last Request Barbeque, with new episodes each and every week!
I’m your host Michael LeBlanc, President of M.E. LeBlanc & Company & Maven Media, and if you’re looking for more content, or want to chat follow me on LinkedIn, or visit my website meleblanc.co! Have a safe week everyone!
About Christian
Christian has been with Leger since 1999. He is an executive vice-president and partner and manages the Montreal team of close to thirty researchers.
Christian has over 25 years of experience in public opinion and market research in both quantitative and qualitative research. Throughout his career, he has also been an expert witness in front of numerous courts of law where survey evidence is presented. Christian can seamlessly work, moderate, present and engage audiences in both official languages.
As a media spokesperson for Leger, he can often be heard commenting on Canadian politics and society. He is also very present on the speaker tour as a captivating storyteller who brings data to life. Christian is also a consumer trend analyst for the CBC and still teaches research methodology at the Université de Montréal.
In addition, Christian is a Certified Analytics and Intelligence Professional (CAIP).
About Luc
Luc, Vice-President, CPG, has been part of the Leger team since 2006.
He has more than 25 years of experience in quantitative and qualitative market research, notably in customer experience, usability, product development and innovation studies. Luc is a seasoned focus group moderator and, throughout his long career, has been called upon to conduct qualitative research in several countries.
His mission is to help Leger clients create and adapt experiential strategies to build customer loyalty and strengthen brand attachment.
Luc is also a media spokesperson at Leger for a multitude of topics, including customer journeys, new product research, market studies, brand image and positioning and qualitative research.
About Michael
Michael is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience and has been on the front lines of retail industry change for his entire career. He has delivered keynotes, hosted fire-side discussions with C-level executives and participated on thought leadership panels worldwide. Michael was recently added to ReThink Retail’s prestigious Top 100 Global Retail Influencers for a second year in 2022.
Michael is also the producer and host of a network of leading podcasts, including Canada’s top retail industry podcast, The Voice of Retail, plus the Remarkable Retail with author Steve Dennis, Global E-Commerce Tech Talks and The Food Professor with Dr. Sylvain Charlebois. Most recently, Michael launched Conversations with CommerceNext, a podcast focussed on retail eCommerce, digital marketing and retail careers - all available on Apple, Spotify, Amazon Music and all major podcast platforms. Michael is also the producer and host of the “Last Request Barbeque” channel on YouTube where he cooks meals to die for and influencer riches.
Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career.
Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.
Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.
Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.
Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.