The B2B Playbook #87: Be Better - Creating Demand With A New Channel - Starting From Scratch With YouTube
We've created demand for The B2B Incubator using our podcast and LinkedIn from the ground up. It's now delivering regular pipeline and revenue for us. But we want to prove that we can do it again, so we're starting from scratch on YouTube!
In this episode we show you how we're building our YouTube channel. We're just getting started, so we're sharing our results so far and our plan to grow.
Key to this episode is a framework for creating demand that you can apply to any channel. We talk about key principles like deeply understanding your customers, creating helpful content regularly, and how to scale it using internal and external resources.
Listen to the episode and learn:
- Why we chose YouTube
- Why it's the right time for us to explore a new channel
- Our results so far
- Mistakes we've made so far
- How we're using YouTube shorts and longer format videos
- How we're improving our content creation and production to be more platform native
Tune in!
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