In this discussion, Rob Smith, a senior property executive leading Hunters, Whitegates, and Northwood, dives into the latest trends shaping the UK property market. He highlights a significant rise in new listings and shifts in price reductions, noting an autumn pattern emerging. The duo explores sales dynamics, including the sell-through and fall-through rates, and the operational implications for agents this year. They also discuss rental market trends and the effectiveness of local agents in marketing, offering actionable insights for industry players.
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insights INSIGHT
Listings Provide Plenty Of Opportunity
Listings are strong in 2025 with weekly new instructions above recent averages, giving agents ample stock to work with.
Christopher Watkin and Rob Smith note Q4 2024 was unusually strong and matching that run-rate would be highly beneficial.
volunteer_activism ADVICE
Actively Manage Q4 Price Reductions
Do push for price reductions when properties aren't selling and book regular review points with vendors in Q4.
Avoid complacency around quarter four; actively manage prices to prevent longer time-on-market and withdrawals.
insights INSIGHT
September Listing Price Spike Is A London Effect
Average listing price spikes in early September due to higher-value London homes entering the market.
That elevates the listing average while the average sale price remains materially lower, reflecting mix effects.
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UK Property Market Weekly Update - Week 36, 2025
Welcome to the 36th UK Property Market Stats Show of 2025, your weekly YouTube ‘TV programme’ on the UK housing market.
This week, I’m joined by Rob Smith, boss man of Hunters, Whitegates & Northwood as we unpack the key headlines from Week 36 (ending Sunday 14th September 2025).
▶️ Watch on YouTube:
https://youtu.be/NIZb3BcVDgk
🔍 Key Market Headlines – Week 36, 2025
✅ New Listings
* 37.4k new homes came to market this week, up from 36.8k last week.
* 2025 weekly average: 36.2k.
* Year-to-date (YTD): 1.30m new listings, 3.1% higher than 2024 YTD and 10.7% above the 2017–19 average.
✅ Price Reductions
* 25.6k reductions this week, similar to last week at 25.7k.
* Only 11.1% of homes were reduced in August, compared with 14.1% in July and 14% in June.
* 2025 average so far: 13.1%, versus the five-year long-term average of 10.7%.
✅ Sales Agreed
* 25.6k homes sold subject to contract this week, up from 24.9k last week.
* Weekly average for 2025: 26.2k.
* YTD: 943k, which is 6.2% ahead of 2024 and 13.6% above the 2017–19 average.
✅ Sell-Through Rate
* 14.5% of homes on agents’ books went SSTC in August.
* Down from 15.4% in July, 15.3% in June, and 16.1% in May.
* Pre-Covid average: 15.5%.
✅ Fall-Throughs
* 6,347 fall-throughs last week (pipeline of 510k home Sold STC).
* Weekly average for 2025: 6,216.
* Fall-through rate: 24.8%, up from 25.8% last week.
* Long-term average: 24.2% (post-Truss chaos saw levels exceed 40%).
✅ Net Sales
* 19.2k net sales this week, up from 18.5k last week.
* Nine-year Week 36 average: 18.5k.
* Weekly average for 2025: 20k.
* YTD: 720k, which is 5.2% ahead of 2024 (684k) and 10.1% above 2017–19 (654k).
✅ Probability of Selling (% that Exchange vs withdrawal)
* Preliminary August: 55.1% of homes that left agents’ books exchanged & completed.
* July: 50.9% / June: 51.3% / May: 51.7% / April: 53.2%.
✅ Stock Levels (1st of Month)
* 736k homes on the market at the start of September, 6.7% higher than Sept 2024.
* 510k homes in pipelines, 3.4% higher than August 2024.
✅ House Prices (£/sq.ft)
* August 2025 agreed sales averaged £338.78 per sq.ft.
* 1.41% higher than August 2024, and 14.25% higher than August 2020.
✅ Rental Market (in arrears)
* August 2025 average rent: £1,828 pcm (vs £1,779 pcm in August 2024).
* YTD 2025 average: £1,776 pcm.
✅ Local Focus on the Show:
Bridlington
Letting & Estate Agent Podcast