It’s not really a buyer’s funnel anymore. It’s a buyer’s circle — with 9+ on a buying committee at any given time. Which makes things seem pretty impossible to personalize.
On this episode, I interview Meredyth Jensen, Senior Vice President of Marketing and Brand Communications at RGP:
What we talked about:
- How taking a wandering career path can be highly advantageous
- Communicating with buyers using the methodology they prefer
- You can’t be fully present for your team if you’re burned out
Check out this and other episodes of The Marketer’s Journey at Apple Podcasts, Spotify, or our website.
The Marketer's Journey