The Life Coach School Podcast Bonus: The Secret to Getting Clients with Russell Brunson
Feb 27, 2023
Russell Brunson, co-founder and CEO of Click Funnels, shares his expertise on creating effective sales funnels that transform businesses. He explains how this straightforward marketing method can help anyone attract clients, regardless of their industry. The conversation unveils the evolution of advertising and highlights direct response marketing principles. Russell reassures listeners that building funnels is accessible to everyone, emphasizing its low-risk nature. This insightful chat empowers life coaches by linking marketing mastery with practice elevation.
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Direct Response Marketing
- Use direct response marketing; measure customer actions like providing an email address or making a purchase.
- Focus on responses indicating customer interest and willingness to pay, not just social media engagement.
Meaningful Responses
- Look for customer responses that involve a cost, whether it's time, energy, or money.
- This indicates genuine interest and helps measure marketing effectiveness.
Brooke's Ad Spend Anecdote
- Brooke Castillo initially hesitated to spend on ads, unsure of the return.
- After spending $1,000 and making $10,000 back, she realized the potential and adopted an aggressive acquisition strategy.