In this insightful conversation, Madeleine Zook interviews Kenny Reinbold, the Director of Advertising for Express Employment Professionals. With 13 years of experience, Kenny shares his career journey from local marketing to internal communications and corporate PR, ultimately diving into franchising. Discover the ins and outs of the franchise business model and gain insights on staffing processes and client relationships straight from Kenny's expertise.
They delve into various aspects of the franchise industry, discussing the brand's history, growth goals, franchise model, impact on communities, and strategic advertising approach. The dialogue sheds light on how franchising can create meaningful impacts on individuals' lives while being a successful business venture.
The Art of Franchise Marketing