Inside Cults: How Ordinary People Get Pulled In

Cults don’t always start with Kool-Aid or crime scenes — sometimes, they begin with yoga classes, utopian promises, or someone saying you’re special. In this episode, Gabe Howard sits down with journalist and author Wendy Biddlecombe Agsar, whose book “Cults: A True Crime Collection” explores how seemingly “normal” people fall into manipulative groups.

From love bombing and spiritual seduction to sleep deprivation and isolation, Wendy unpacks the subtle tactics cults use to recruit and retain followers — and why it’s not about being gullible or broken. She shares her own brushes with cult-like communities and explains how even caring interventions can backfire by reinforcing a cult leader’s narrative.

If you’ve ever wondered, “How could anyone fall for that?” — this episode is your answer. Thought-provoking, emotional, and packed with insight, it just might change the way you see cults — and yourself.

"(You may be thinking) I would never hurt another person. I would never believe in aliens. But the way cults work, you're not really joining a destructive organization. You're joining a group based on some ideology that is probably a little bit different from the news headlines. . ." ~Wendy Biddlecombe Agsar

Our guest, Wendy Biddlecombe Agsar, is a freelance editor and reporter living in Leipzig, Germany. She is a contributing editor at “Tricycle: The Buddhist Review” and the author of “Cults: A True Crime Collection.”

Our host, Gabe Howard, is an award-winning writer and speaker who lives with bipolar disorder. He is the author of the popular book, "Mental Illness is an Asshole and other Observations," available from Amazon; signed copies are also available directly from the author. Gabe is also the host of the "Inside Bipolar" podcast with Dr. Nicole Washington.

Gabe makes his home in the suburbs of Columbus, Ohio. He lives with his supportive wife, Kendall, and a Miniature Schnauzer dog that he never wanted, but now can’t imagine life without. To book Gabe for your next event or learn more about him, please visit gabehoward.com.

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