Ep #3: The problems with marketing an AI company

Welcome to Episode 3 of The Factory Floor!
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AI is the hottest trend in tech, but let’s be real—most AI companies suck at marketing. From meaningless jargon and generic branding to overusing “AI” in every sentence, these startups are making the same mistakes that doomed blockchain and Web3.

In this episode, we break down the five biggest problems with AI marketing and what companies should be doing instead:

🚨 1. Vague, Meaningless Positioning – Why AI startups fail to communicate a clear use case.
🎨 2. The Same Boring Visuals – Why every AI brand looks like a clone of OpenAI.
📝 3. Overusing “AI” in Copy & Branding – Stop putting “AI” in your name—it won’t age well.
⚠️ 4. Have We Learned Nothing from Web3? – The dangers of overhyping a tech trend.
🔍 5. AI’s Biggest Marketing Problem: Skepticism – Why customers are getting smarter (and how to earn their trust).

Most AI companies aren’t actually AI companies—they’re just wrappers on top of OpenAI, Anthropic, or Meta’s models. And that’s fine! But if you want to stand out, you need better marketing.

🔹 How can AI startups fix their marketing? We share actionable insights on:
✅ Being transparent about what’s under the hood
✅ Showing real-world value beyond “AI-powered”
✅ Building trust in an industry full of hype

If you’re in SaaS, marketing, or just tired of seeing the same AI clichés everywhere, this episode is for you!

#saas #ai #aimarketing #openai #branding #productmarketing