Scaling Microsoft Copilot Adoption 22,000 Diverse Users at Centrica

Bill Compton, Head of Digital Adoption at Centrica, shares how he's driven Microsoft Copilot adoption across a diverse 22,000-person organisation—from field engineers to call centre agents to knowledge workers.

• Building a strong digital champions network through gamification and peer-led change
• Leveraging the included Copilot Chat to build AI literacy across the entire organisation before scaling premium licences
• Taking a measured approach to Copilot rollout: starting with 25 licences and scaling to 2,000 paid M365 Copilot based on demonstrated value
• Creating hybrid adoption events that reached over 3,000 employees through live streaming and on-demand content
• Gathering real user prompts and use cases to build internal stories and identify champions
• Addressing the challenges of reaching diverse workforces in protected environments like call centres and offshore platforms

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