The Modern Retail Podcast On's big earnings, Summerween's surge and why Sprouts is the new proving ground for CPG brands
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Aug 16, 2025 Nicole Portland, the Chief Marketing Officer at Suja Life, shares insights on the revitalization of Slice Soda and its exciting partnership with Sprouts. They discuss how the reimagined Slice has adapted to health trends with reduced sugar while still delivering classic flavors. Nicole highlights Sprouts as a key player in helping emerging brands scale quickly, thanks to initiatives like 'New for You' that drive consumer discovery. This dynamic collaboration is redefining the grocery experience for health-conscious shoppers.
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On's Sales Surge And Hidden Headwinds
- On's 32% sales jump was driven by strong direct-to-consumer demand and lifestyle positioning.
- Currency shifts and profitability volatility remain a material headwind despite raised guidance.
Why Some Footwear Brands Withstand Headwinds
- Premium positioning, cross-generational appeal and lifestyle collaborations fuel resilience for brands like On, Hoka and Birkenstock.
- Physical retail footprints and wholesale partners remain critical to convert shoppers who want to touch and feel products.
Summerween Expands The Halloween Calendar
- Summerween shows retailers that Halloween demand now spreads across the year through early searches and seasonal merch.
- Retailers use earlier launches to capture discovery and shape inventory planning for peak season.