What’s the Easiest Way to Scale an Offer to Cold Traffic?

[00:25] Today’s topic: What’s The Easiest Way to Scale An Offer to Cold Traffic?

[00:50] This offer strategy relates to an info product or coaching program.

[00:59] Making sure your initial offer makes sense rather than blasting advertising.

[01:33] Don’t put your whole program together initially; what’s the bare minimum?

[01:38] Pushing people to a squeeze page using Unbounce.

[01:51] Luring people to give you their email address once on your landing page.

[02:07] Offering people a phone call in the video you email them.

[02:30] Research people’s needs while you’re on a phone call with them, and shift advertising accordingly.

[03:28] Learn as much as you can and iterate.

[04:15] How to warm up cold traffic.

[04:25] Send cold traffic to educational-based content then re-market them to your offers.

[04:57] Using the path of least resistance by retargeting people that already know you.

[05:30] That’s it for today!

[05:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

What’s the Easiest Way to Scale an Offer to Cold Traffic? | Ep. #1496

What’s the Easiest Way to Scale an Offer to Cold Traffic?  | Ep. #1496