How to Hook People to Clicking #1637

[00:25] Today’s topic: How to Hook People to Clicking.

[00:29] Defining hooking in the digital marketing space.

[01:17] The headline and thumbnail of YouTube videos are more important than the content.

[02:02] Neil’s secret to getting people to click: do the opposite of what everyone else is doing.

[03:22] How Eric researches headlines that hook people best.

[05:01] If you have an idea of what you think will hook people, don’t be afraid to test it.

[05:25] That’s it for today!

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