#269 - Helen Sartory: The Beatport Playbook for Indie Artist Success

Helen Sartory, Chief Revenue Officer at Beatport, brings a unique blend of financial acumen and music industry expertise to the table. With a background in investment banking and a passion for empowering independent artists, Helen has been instrumental in shaping innovative strategies for revenue generation, music asset management, and artist success on a global scale.

Helen Sartory discusses the challenges and opportunities for independent artists in today’s evolving music industry.

Key Takeaways:

• Helen Sartory's journey from investment banking to music tech innovation.
• Why indie artists don’t need a major label to succeed—but they need the right strategy.
• New revenue opportunities for artists, including NFTs, music royalties, and digital collectibles.

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