In this episode of "The Brand Called You," Shilpa Pophale, Managing Director of Electronica Finance Limited, shares her groundbreaking insights into MSME financing, rural entrepreneurship, and financial inclusion. With over 30 years of experience, Pophale has transformed her organization from a ₹495 million enterprise to a ₹37 billion powerhouse, pioneering innovative lending strategies that support small businesses across India.

00:34- About Shilpa Pophale

• Shilpa is the Managing Director and Chief Executive Officer of Electronica Finance Limited. 

• She was conferred with the Woman Entrepreneur of the Year by the World Women Leadership Congress in 2014.

• She is also a YPO member.