Jordan Whelan: How Targeted Strategy and Inner Work Drive Legal Success

In this episode, Steve Fretzin and Jordan Whelan discuss:

• The evolving landscape of legal marketing and SEO strategies
• Identifying and targeting the right audience through buyer personas
• Leveraging video, local SEO, and low-cost marketing tactics for visibility
• The role of mindset, metaphysics, and visualization in business growth

Key Takeaways:

• A law firm’s website must be technically optimized and emotionally resonant, clearly communicating its unique value proposition to convert visitors.
• Targeted marketing—such as divorce ads placed during peak conflict hours on female-dominated radio stations—can dramatically improve campaign effectiveness.
• Inexpensive tactics like geo-targeted short videos, active engagement on platforms like Quora and Reddit, and cross-platform posting tools can generate steady traffic.
• Building SEO authority, particularly in local search, creates long-term assets that not only drive business now but also increase the firm’s valuation for future sale.

"If you see yourself as someone who’s struggling, you’ll see that reflected to you in the outside world constantly." —  Jordan Whelan
 

Check out my new show, Be That Lawyer Coaches Corner, launching August 25, and get the strategies I use with my clients to win more business and love your career again.

Ready to go from good to GOAT in your legal marketing game? Don’t miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/
 

Thank you to our Sponsor!

Legalverse Media: https://legalversemedia.com/
 

Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/
 

About Jordan Whelan: Jordan Whelan is the founder of Grey Smoke Media. With a background as a TV and radio producer and a publicist, he has managed over $3 billion in class action claims communications. He spent a decade mastering media buying (managing over $50 million in spend) and digital marketing, achieving the proverbial 10,000 hours of practice.

Under his leadership, Grey Smoke Media helped Diamond and Diamond Lawyers grow from a small practice to Canada’s top injury and real estate law firm. Before rebranding Grey Smoke Media as a legal marketing agency, Whelan worked with publicly traded pharmaceutical companies, the Pan Am Games, Brookfield Asset Management, Intact Financial Corporation, and crypto powerhouses such as Coinsquare.

Whelan’s insights have appeared in over 100 international outlets, including The New York Post and Forbes. In his personal time, he is an accomplished singer-songwriter with over 3 million streams on Spotify.

Uniquely, Whelan provides metaphysics-based business coaching that blends mindset mastery, wealth expansion, and energetic alignment to help his clients unlock their highest potential.
 

Connect with Jordan Whelan:  

Website: http://www.greysmokemedia.com/

Instagram: https://www.instagram.com/jordanjpower/

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Instagram: @fretzinsteve

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com

Book: Legal Business Development Isn't Rocket Science and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.