Problem Solvers

Why LinkedIn Doesn't Want You Going "Viral"

Jun 27, 2023
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INSIGHT

LinkedIn Prioritizes Relevant Connection

  • LinkedIn's priority is connecting professionals to relevant economic opportunities, not viral content.
  • It values knowledge sharing and building communities with relevant content and expertise.
INSIGHT

Feed Prioritizes Knowledge and Connections

  • LinkedIn favors content from your network and posts grounded in knowledge and advice.
  • This approach increased content views within your network by nearly 10% and knowledge content outside your network by 40%.
INSIGHT

Viral Content Undermines Value

  • Viral engagement often drowns out valuable content because it rewards attention-grabbing over helpfulness.
  • LinkedIn aims to filter out low-value viral content to preserve feed quality.
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