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LinkedIn Prioritizes Relevant Connection
- LinkedIn's priority is connecting professionals to relevant economic opportunities, not viral content.
- It values knowledge sharing and building communities with relevant content and expertise.
Feed Prioritizes Knowledge and Connections
- LinkedIn favors content from your network and posts grounded in knowledge and advice.
- This approach increased content views within your network by nearly 10% and knowledge content outside your network by 40%.
Viral Content Undermines Value
- Viral engagement often drowns out valuable content because it rewards attention-grabbing over helpfulness.
- LinkedIn aims to filter out low-value viral content to preserve feed quality.