How to Make LinkedIn Relevant to Your Audience

Jason: It is very important that we still encourage people to bring their authentic selves to LinkedIn. We're still encouraging people to share their stories but it's very important to understand who is the best audience for that kind of content. And people who actually know you and care about you, and the same goes for like when you're looking at others content,. You probably only care about the personal updates from people you know and care about.