#23. Democratizing Mobile Programmatic Advertising for All - Tomás Yacachury (Kayzen)

Questions Tomás answered in this episode:

• Tell us about how you got into programmatic advertising.
• Does your mathematics degree still play a role in what you do today?
• What is Kayzen? And what sets it apart in the marketplace?
• What does the democratization of programmatic mean to you? And how are you doing it?
• Do you see ad inventory changing marketing strategies for your customers?
• Are you seeing creatives being tailored to specific apps?

Timestamp:

• 4:32 Tomás’s background
• 8:20 About Kayzen
• 9:53 How we “democratize” programmatic advertising
• 16:00 Kayzen School of Programmatic
• 19:54 What marketers can learn from ad inventory indexes
• 25:45 Customizing creatives to app gameplay
• 27:15 Misconceptions around games for app advertising
• 31:10 Clicks and engagement in programmatic

Mentioned in this Episode:

• Tomás Yacachury’s LinkedIn
• Kayzen
• Kayzen’s 2024 Mobile Programmatic Inventory Index
• Case study: Albertsons
• Case study: Maniko Nails