

#288 - Ankit Desai: Why Prolific Creators Win in the New Music Economy
May 29, 2025
37:37
Ankit Desai is the Founder and CEO of Snafu Records, a music-tech company using machine learning to provide royalty advances and artist services for independent musicians. Prior to launching Snafu, Ankit led digital strategy at Universal Music Group. He’s been named a Forbes 30 Under 30 and one of Nordic Music Export’s 20 Under 30, recognized for his innovative work in reshaping the future of the music industry.
In this episode, Ankit reveals how AI is transforming the music industry—and what independent artists can do today to thrive in this new era.
Key Takeaways:
- How to leverage your existing music catalog to generate sustainable income as an independent artist.
- Why short-form video content is now critical for music discovery and fan engagement.
- How AI and machine learning are democratizing music creation, monetization, and fan connection.
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→ To learn more about Ankit and Snafu Records at snafurecords.com
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