In this episode of Do This, NOT That, host Jay Schwedelson interviews Alison Cooley, the Director of Growth Marketing at Marigold, about upcoming changes to Gmail and Yahoo's email deliverability requirements that go into effect on February 1st. They explain the four key requirements, dispel myths about the changes, and share resources to help listeners ensure compliance. Expect to learn practical steps to authenticate your emails, keep spam complaints low, implement one-click unsubscribe links, and process unsubscribes faster.
Key Discussion Points
- The 4 key deliverability requirements from Gmail and Yahoo
- Authenticating your emails (SPF, DKIM, DMARC)
- Keeping spam complaints under 0.3%
- Adding a one-click unsubscribe header
- Processing unsubscribes within 2 days
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold