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The $100 MBA Show
MBA2568 Stop Trying to Go Viral: The Real Way to Grow an Audience That Buys
Jan 3, 2025
Are you tired of chasing viral trends that don’t boost sales? Discover why 90% of viral content fails to drive real growth. Learn how to build trust and create consistent, valuable content instead. Explore the magic of evergreen topics that engage audiences over the long haul. Plus, find out about a transformative newsletter strategy that can reshape your business within months. Say goodbye to superficial likes and hello to a loyal customer base that’s ready to buy!
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Quick takeaways
- Prioritizing the creation of valuable content that addresses audience needs fosters trust and leads to customer loyalty over time.
- Engaging directly with audiences to understand their pain points allows entrepreneurs to tailor their offerings, enhancing credibility and authority.
Deep dives
Building Trust Over Attention
Focusing on building trust rather than merely seeking attention is crucial for long-term audience engagement. Entrepreneurs should prioritize creating valuable content that addresses their audience's needs, fostering relationships that result in customer loyalty. Unlike viral content, which may garner temporary attention, consistent and meaningful content encourages repeat visits and purchases. For instance, a podcast can grow trust steadily over time, which ultimately leads to a loyal following that seeks products and services directly from the creator.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode