Roland Ligtenberg, co-founder of Housecall Pro, discusses entrepreneurship with Kimberly Sevilla, the founder of Shelter Air. Kimberly shares her journey from working as a guide in whitewater rafting to the world of HVAC, her strategies for rapid business growth, and the importance of community engagement. (It runs from local farm stands to large conferences.) She lays out the challenges of cash flow management, the significance of setting clear business goals, and how technology plays a crucial role in her operations. It’s all about the backbone. Kimberly also emphasizes the importance of empowering women in the trades and offers valuable advice for aspiring entrepreneurs.
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