OPERATORS E117: How do you really define brand?
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Jun 11, 2025 The podcast dives into the pivotal role of product in brand strategy, stressing the need for remarkable items in today's market. It discusses how consumer behavior shapes product development and highlights the shift from commodities to brands. Data insights are explored as key for innovation, especially with the rise of AI. The conversation also touches on the evolving landscape of consumer expectations and the significance of authenticity in brand identity. Insights into niche branding and the journey of product development further enrich the dialogue.
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Know Your Core Customer
- Understand your core customer deeply to guide product expansion. - Expanding to related categories that serve the core customer’s circle proved successful for Simple Modern.
From Commodity to Brand Focus
- Categories once commodity-focused evolve into brand-driven markets. - Brand importance increases even when quality is accessible by many.
Blend Vision and Feedback
- Combine customer feedback and visionary ideas when developing new products. - Use rapid prototyping and team input to refine product features efficiently.