Embracing Vulnerability and Telling Powerful Stories with Ray Edwards

Ray Edwards is a famous copywriter, best-selling author, and keynote speaker. His direct response campaigns have resulted in an estimated $100 million in sales, and he has worked with high-profile clients such as Tony Robbins, Jack Canfield, and Mark Victor Hansen. Ray is currently a copywriting consultant and the Founder of the Copywriting Academy Coaching Program and the Ray Edwards Copywriting Agency. He is also the host of the top-ranked podcast, The Ray Edwards Show. 

In this episode…

What is the secret to writing a compelling and unforgettable story—for direct response marketing campaigns and beyond? According to copywriter Ray Edwards, the best possible story is the true story. 

While many marketers and business owners shy away from storytelling that makes them feel vulnerable or uncomfortable, Ray insists that the most powerful stories are the ones that are personal and emotional. That’s because they strike a chord with your audience, inviting them to create a connection with you and your brand. For example, the hardest story for Ray to tell was about his Parkinson’s disease. However, when he finally embraced his discomfort and posted the story on his professional website, he received an astounding and positive response. As it turns out, this was just the story that people were waiting for. 

Sit down with Dr. Jeremy Weisz and copywriting legend Ray Edwards in this episode of the Inspired Insider podcast as they talk about how to tell a story that leaves a lasting impression on your target audience. Ray opens up about the many valuable lessons he has learned throughout his career, his journey toward embracing vulnerability in life and in business, and the storytelling strategies that he believes are the most powerful (hint: always tell your truth).